Supervised Text Classification for Marketing Analytics
- Type
- Course
- Organization
- Coursera
- Location
- Online
- Deadline
- Rolling or not stated
- Salary
- Free to Audit
- Remote
- Yes
About this Opportunity
Build reliable supervised classifiers from marketing text and defensible human labels. Learners create coding rules, reconcile coders into gold-standard labels, transform text into predictive features, train a regularized elastic-net model, separate training from validation evidence, and use errors and learning curves to judge model quality and the value of collecting more labeled data.
What you get
- Compensation: Free to Audit
How to apply
- Click the "Apply — via Coursera" button to go to the source page.
- Create an account or log in to the platform.
- Enroll in the course and complete payment (if applicable).
- Start learning at your own pace.
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